Spy on the competition
Here is a short list of some of the more popular competitive research tools:
• Compete.com Search Analytics– shows a weighted sample of keywords driving traffic to competing sites, so you know which keywords are the most important to your business. Compete.com Search Analytics also allows you to buy a list of top keywords by industry.
• KeyCompete– shows a list of keywords that competing businesses are buying on search engines.
• SEO Digger– shows a list of keywords that competing sites rank for in the organic search results.
• SpyFu– shows a list of keywords that competing sites buy or rank for
Google Analytics offers industry benchmarking, and more recently Google Trends for Websiteslaunched, showing 10 popular keywords driving traffic to the most popular websites.
Make Your Images Readable
Make Your Images Readable
He easiest ways to make your images visible to search engines is to use text to help describe them. You can:
• Use a filename that describes the image
- Use hyphens to separate words in the image name
- Name the image something like my-keywords.jpg
• Use a descriptive image alt attribute to describe the image
- Typically somewhere between 2 to 5 words
- It should consist of your core target keywords
- It should not be a long list of repetitive keywords separated by commas
Use a descriptive image title to describe the image
- This is generally less important than the alt attribute
- It can be a bit longer in nature, and read like a sentence
• Use descriptive text near the image
- You can do this through the use of a heading and/or a caption
• Use descriptive link anchor text referencing the image
- If you link to the image use your keywords in the anchor text of the link
He easiest ways to make your images visible to search engines is to use text to help describe them. You can:
• Use a filename that describes the image
- Use hyphens to separate words in the image name
- Name the image something like my-keywords.jpg
• Use a descriptive image alt attribute to describe the image
- Typically somewhere between 2 to 5 words
- It should consist of your core target keywords
- It should not be a long list of repetitive keywords separated by commas
Use a descriptive image title to describe the image
- This is generally less important than the alt attribute
- It can be a bit longer in nature, and read like a sentence
• Use descriptive text near the image
- You can do this through the use of a heading and/or a caption
• Use descriptive link anchor text referencing the image
- If you link to the image use your keywords in the anchor text of the link
Pick Keywords Before You Write Content
Domain Names
If your domain name is mykeywords.com then many people who mention you aregoing to link to you using mykeywordsor my keywordsas the anchor text. If your domain name is mykeywordsstore.commany people will link to you with my keywords storeas the anchor text.
Page Titles
For individual pages, the page title tag acts similarly to the way in which a domain name influences site references. Many people who link tend to reference articles by their official name. If your article is entitled The History of My Keywordsthen people who see that are likely to link to it with The History of My Keywordsas the anchor text.
File Names
Some people link using the full URL as the link anchor text. If your filename is mykeywords.htmlthen people using the URL to link to your site will give you linkanchor text with your keywords in it.
Logos and Taglines
If Paypal put the word Payment Solutions in their logo many people would link to Paypal using Paypal Payment Solutionsas the anchor text.
If you think about what you want to rank for before you start creating content or building a site it is much easier to rank for those words.
If your domain name is mykeywords.com then many people who mention you aregoing to link to you using mykeywordsor my keywordsas the anchor text. If your domain name is mykeywordsstore.commany people will link to you with my keywords storeas the anchor text.
Page Titles
For individual pages, the page title tag acts similarly to the way in which a domain name influences site references. Many people who link tend to reference articles by their official name. If your article is entitled The History of My Keywordsthen people who see that are likely to link to it with The History of My Keywordsas the anchor text.
File Names
Some people link using the full URL as the link anchor text. If your filename is mykeywords.htmlthen people using the URL to link to your site will give you linkanchor text with your keywords in it.
Logos and Taglines
If Paypal put the word Payment Solutions in their logo many people would link to Paypal using Paypal Payment Solutionsas the anchor text.
If you think about what you want to rank for before you start creating content or building a site it is much easier to rank for those words.
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